Expanding Horizons: Avanish Singh Visen on India’s Opportunity in uPVC Exports

In a world increasingly driven by sustainable innovation and infrastructure development, India's uPVC industry is poised for global recognition. At the forefront of this evolution is Avanish Singh Visen, Director of ENCRAFT and CEO and Director of Ajay Poly Ltd. a visionary leader known for his strategic foresight and unwavering commitment to excellence. With over two decades of experience in the fenestration industry, Mr. Visen believes that India holds an untapped potential to become a global export hub for uPVC systems.

Global Demand Meets Indian Potential

AThe global construction sector is steadily shifting toward energy-efficient and low-maintenance materials—and uPVC (Unplasticized Polyvinyl Chloride) fits that demand perfectly. Its long lifespan, thermal insulation, and recyclability make it a top choice for modern architectural solutions across Europe, the Middle East, Africa, and Southeast Asia.

“India is uniquely positioned in terms of raw material availability, cost-effective manufacturing, and a skilled workforce. If nurtured strategically, we can become one of the top exporters of uPVC systems globally,” says Mr. Visen.

Challenges Turning Into Opportunities

While India’s domestic uPVC market has witnessed steady growth over the past decade, the export potential has remained largely under-leveraged. High logistics costs, lack of standardization, and limited global certifications have been barriers—but change is on the horizon.

Under Mr. Visen’s leadership, Encraft & Ajay Poly Ltd. has taken steps to align with international quality benchmarks, investing in state-of-the-art extrusion technology, sustainable manufacturing practices, and precision engineering. These initiatives not only cater to the Indian market but also meet rigorous international standards, paving the way for global distribution.

The Role of Policy and Partnerships

Avanish Singh Visen also advocates for deeper collaboration between government bodies and private players. “Schemes like ‘Make in India’ and PLI (Production Linked Incentives) can be real game changers, especially when focused on high-potential sectors like uPVC exports,” he notes.

Additionally, building strategic trade alliances with countries in Africa, Eastern Europe, and the Middle East—where demand for modern fenestration solutions is booming—can accelerate growth. With rising urbanization in these regions, the timing couldn’t be more perfect.

Sustainability as a Strategic Lever

One of the strongest pillars of Mr. Visen’s export strategy is sustainability. uPVC is not only recyclable but also reduces carbon emissions through energy conservation. “When we export uPVC solutions, we are also exporting sustainability,” he emphasizes.

This aligns seamlessly with global ESG goals, allowing Indian manufacturers to position themselves as ethical, future-ready partners on the international stage.

With companies like Encraft already exporting to several countries and eyeing further global expansion, Mr. Visen is optimistic about India’s long-term role in this space. His vision combines business growth with environmental responsibility, aiming to make India a name synonymous with quality, innovation, and reliability in uPVC systems.

“The world is opening its doors to green construction and smart infrastructure,” he concludes. “And India, with the right intent and strategy, can be at the center of that transformation.”

#uPVCExports #AvanishSinghVisen #ENCRAFT #Ajaypolyltd #MakeInIndia #SustainableConstruction #IndianManufacturing #ExportIndia #GreenBuilding #FenestrationIndustry #VisionaryLeadership