In the dynamic and competitive landscape of manufacturing, efficient leadership is the defining difference between survival and sustainable growth. Mr. Avanish Singh Visen, CEO & Director of Ajay Poly Ltd ., a trailblazer in the Polymer Extrusion & Glass manufacturing space, shares his powerful insights for young entrepreneurs stepping into the manufacturing world in 2025.
Whether you're setting up your first plant or scaling operations, here are his key Do's and Don'ts to run a manufacturing unit efficiently and profitably:
Do’s
1. Invest in People Before Machines
“Machines build products, but people build companies,” says Mr. Visen. Train, empower, and upskill your workforce consistently. Build a team that’s aligned with your mission, and they’ll help scale your vision.
2. Standardize Processes Early
From raw material procurement to final dispatch, every process must be standardized. It reduces waste, improves consistency, and ensures scalability. “The earlier you set SOPs, the fewer fires you’ll have to put out later,” he adds.
3. Embrace Technology
2025 is no time to shy away from automation, IoT, and data analytics. Use ERP systems, smart tracking, and AI-driven insights to optimize workflows. “Efficiency is now digital,” says Mr. Visen.
4. Maintain Financial Discipline
Track every rupee. Ensure lean inventory management, optimize your cost-to-output ratio, and never lose sight of cash flow. “Financial prudence isn’t an option—it’s survival,” he emphasizes.
5. Adopt a Customer-Centric Culture
Understand what your clients value—quality, delivery timelines, responsiveness—and exceed expectations. Manufacturing is no longer just about production; it’s about trust.
Don’ts
1. Don’t Neglect Quality Control
Compromising quality to cut costs is a slippery slope. It impacts your brand, market reputation, and customer loyalty. “Your product is your signature—never let it fade,” warns Mr. Visen.
2. Don’t Ignore Compliance and Safety
Young entrepreneurs often overlook factory safety and statutory compliance. This can lead to legal trouble and reputation damage. “Compliance is not a checkbox—it’s your license to operate,” he notes.
3. Don’t Delay Decision-Making
In manufacturing, delays can cascade into losses. Whether it’s vendor issues, machine breakdowns, or order changes—make informed decisions fast. “Agility is the new currency of leadership,” Mr. Visen affirms.
4. Don’t Micromanage
Trust your middle management. Empower them with accountability instead of hovering over every detail. “Leadership is about direction, not control,” he explains.
5. Don’t Underestimate Branding
Even in B2B manufacturing, brand image matters. Your brand story, social media presence, and client communications reflect your credibility. “Your factory may be hidden, but your brand must be visible,” advises Mr. Visen.
"Running a manufacturing unit is like conducting an orchestra—each part must work in harmony. Passion, discipline, and humility are your best tools. The future belongs to those who build with purpose."
As one of India’s most respected industrial voices, Mr. Visen’s journey is a roadmap for young entrepreneurs looking to build resilient, responsible, and revolutionary manufacturing enterprises in 2025 and beyond.
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